Women's Olympic Figure Skating Accordion Book
I designed and handmade a visually driven accordion book exploring Women’s Olympic Figure Skating. The book translates complex data, movement, and performance into a cohesive information design system. Grounded in research on the event’s history, structure, and scoring, I developed a narrative that highlights how the sport unfolds from technical elements to final results. The book combines diagrams, timelines, comparative data and experimentation in AI-generated fashion drawing to reflect the skaters’ realistic costumes. It incorporates motion-based illustrations that break down movement to emphasize control, precision, and evolution across performances.
Information Design Research + Strategy Data Visualization Creative Direction
Pittsburgh City Rebrand & Campaign
For this project, I created a new branding identity for Pittsburgh, PA as a cohesive and modern long lasting system rooted in the city’s core values of Confidence, Stability, and Tradition. After in depth research on the city’s history, culture, and existing visual language, I developed two fully developed rebranding directions, each with distinct logos, wordmarks, crests, color systems, and typefaces backed by strategic decisions.
After selecting the stronger direction, I applied the identity across a city identity booklet, a brand identity brochure, two magazine editorial spreads, stationery, multiple social campaigns, ID badges, light pole banners, an animated logo, and a responsive tourism website for both desktop and mobile viewing.
Brand Identity System Research Driven Design Visual Consistency Creative Direction
The Stories That Connect Us
This project explored intergenerational storytelling through physical and conceptual design. I was paired with Dr. Pat Polis and spent several weeks meeting with him, listening to his stories, and uncovering the moments, values, and relationships that shaped his life. Instead of centering the work on a single narrative, I translated his experiences into a series of custom matchbox designs. Each matchbox represents a meaningful story, relationship, or value that shaped his life. I selected matchboxes as the core medium to symbolize how individual moments and connections can act as sparks that influence a lifetime.
For the final installation, I designed and hand produced 20 unique matchboxes, along with an additional interactive set displayed at the show. During the exhibition I was interviewed and featured twice by Knoxville News and again by the University of Tennessee!
Project feature in Article
Concept Development Craft & Material Execution Visual Storytelling
AIGA Brand Guidelines
As Marketing Director for AIGA UTK, a national professional design organization, I led the creation of their full marketing system. I started by developing brand guidelines to establish a consistent visual identity, then applied them across all marketing materials including social media graphics.
Brand Identity Design Marketing Strategy Visual Consistency Adobe Creative Suite
Classics by Kate
Classics by Kate is my small business where I design and produce custom buttons for gameday, bid day, and special events. I’ve created collections for sororities, local organizations, and student groups, bringing playful, trend-inspired graphics to life through custom merch. This work highlights my entrepreneurial spirit and ability to design, produce, and sell physical products from concept to completion.
Entrepreneurship Merchandise Design Trend-Based Graphics Business Management
End of Year Report for Global Supply Chain Institute
As Marketing Intern at the Global Supply Chain Institute, I designed and compiled the 2024 End of Year Report for the #1 ranked graduate supply chain program in North America. This report highlighted GSCI’s growth across social media, podcasts, and media appearances, including over 690 social posts, 11,209 LinkedIn followers, and 495,311 impressions. Using HubSpot, spreadsheets, and custom design layouts, I translated complex performance data into a clear and professional report for internal and external stakeholders.
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Data Analysis Report Design Social Media Analytics Visual Data Presentation
Tennessee JumboTron
As part of my internship with the Global Supply Chain Institute, I designed JumboTron visuals displayed in Neyland Stadium for UT’s Spring 2024 Supply Chain Forum. I focused on bold simple typography, clean hierarchy, and bright, high-contrast color to ensure readability at scale.
Event Branding Typography & Layout Digital Design Visual Communication
Vogue Magazine Spread
Inspired by the viral Charli XCX “What’s In My Bag” trend, I reimagined it as a polished British Vogue-style spread. Blending bold type, clean product labeling, and playful object placement, I translated a pop culture moment into a cohesive editorial layout. This project shows how I turn internet trends into elevated visual storytelling!
Editorial Design Trend Integration Typography & Layout Visual Storytelling
6 Word Memoir
For this typography-driven assignment, I created a physical art piece based on my personal six-word memoir: “Life isn’t perfect, my outfit is.” Inspired by the challenge to tell a full story in just six words, I applied holographic vinyl lettering to denim jeans to bring my statement to life. This work explores how language, fashion, and self-expression can come together as a bold visual narrative beyond traditional poster formats.
Typography Design Physical Making Conceptual Storytelling Material Experimentation
Type Specimen Poster
This poster showcases the visual character and historical context of Adobe Jenson Pro, a Venetian serif designed for high readability and elegance. Using a strict grid system, I organized letterforms, numerals, typographic anatomy, and historical details to help designers evaluate the typeface’s range and personality. The design highlights contrast, scale, and density to emphasize Jenson’s rich, classic structure while maintaining clarity and visual hierarchy.
Typography Design Grid Systems Visual Hierarchy Adobe InDesign
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